A true family affair

In 1935 Bitten and Marius Eriksen started a small family business in Oslo, with quality and craftsmanship at its core. Their two sons, alpine pioneers Marius and Stein Eriksen, rose to fame skiing their father`s handcrafted Streamlines skis and wearing iconic knitwear and anoraks designed by their mother.

We are proud to pass on the family tradition and introduce Streamlines to celebrate their historic craftmanship, with a blend of Norwegian heritage and modern performance.

Streamlines combines tradition and innovation without compromising quality and sustainability.

Streamlines – Norway’s first authentic alpine ski

Inspired by the skiing culture of the Alps, Marius Eriksen senior decided to create Norway´s first authentic alpine skis with steel edges. In 1935 the “Streamlines skis” saw the light of day. The Streamlines skis became a huge success all over the world. and his sons, Marius and Stein, were soon to become loyal ambassadors of the brand.

The early 1930`s

Marius Eriksen Senior grew up in the family of a tin smith at the turn of the 20th century. Being a skier from Telemark, he was passionate about innovating ski equipment. In 1930 he created his first ski which enabled the fitting of skins as well as having hand-made aluminum edges. Through the family´s good friend from Bavaria, Willy Bogner senior, the “Marius Eriksen ski” soon became a favorite in the Alps
and this opened the doors for new skiing adventures.
  • 1919 Marius Eriksen senior skiing at Holmenkollen.
  • 1932 The first shop from Willy Bogner senior in Munich.
  • 1931 Willy Bogner senior visiting Marius and Bitten in Norway.
  • The original Streamlines ski.

Alpine adventures in St. Anton

As the pioneer he was, Marius travelled with his wife, Bitten Eriksen, to St. Anton in Austria. In the 1930`s they skied with the alpine legends Rudi Matt and Hannes Schneider, known as the founders of the Alpine ski sport. Inspired by the skiing culture of the Alps, Marius decided to create Norway´s first alpine skis with steel edges.
  • 1931 The pioneers Bitten and Marius Eriksen in St. Anton am Arlberg.
  • 1932 Willy Bogner, Bitten Eriksen, Hannes Schneider and Marius Eriksen senior skiing in St. Anthon.
  • 1933 Hannes Schneider together with his close friend, Marius Eriksen sr.
  • 1933 happy days in the Alps. Willy and Marius fashionably dressed in Bitten Eriksens handmade sweaters.

International success

In 1935 the “Streamlines skis” saw the light of day. The skis became a huge success all over the world and the two sons of Bitten and Marius, Marius and Stein Eriksen, were soon to become loyal ambassadors of the brand. In 1952 Stein Eriksen was the first Norwegian to win an Olympic gold medal in Giant Slalom by using his father´s Streamlines skis, and this was the start of his amazing alpine career.
  • 1952 Winter Olympics in Oslo. Stein Eriksen wins Olympic gold on his father's Streamlines ski.
  • 1954 Stein Eriksen with his fathers Streamlines skis - heading for new adventures in Heavenly Valley in California.
  • Streamlines poster.
  • 1954 Stein Eriksen ski school in Boyne Mountain. Always with a pair of Streamlines skis.

Bitten Eriksen – female ski pioneer and designer

Bitten Eriksen (1900 – 1996) left her mark on Norwegian skiing and design history.  As a ski pioneer she laid the foundation for women in alpine skiing at a time when the sport was still dominated by men. She was a famous Norwegian knitting designer and her timeless patterns from back in the 50´s became very popular in both Europe and the US.

A humble ski pioneer

As the only Norwegian woman Bitten Eriksen skied in the Alps together with her husband Marius and his ski companions. She was deeply inspired by the female alpinists in St. Anton
and in 1933 she was one of the founders of the women´s Norwegian ski club.
  • 1931 in St. Anton. Bitten Eriksen surrounded by Willy Bogner sr., her husband Marius sr. and Hannes Schneider
  • 1928 Bitten Eriksen in her own knitting design
  • 1933 Bitten Eriksen skiing in the Alps
  • 1932 Bitten Eriksen with her close friend Willy Bogner senior

The knitwear design

Bitten Eriksen became an excellent designer of knitwear. She designed the first official Norwegian Olympic sweater for the 1956 Winter Olympics in Cortina.  Four years later she designed the official Olympic sweater for the Winter Olympics in Squaw valley. She had over 30 knitters working for her and her hand -knitted sweaters soon became a best seller, at home and abroad.

  • 1956 The Norwegian women's team in alpine skiing wearing the Cortina sweater
  • 1960 Stein Eriksen wearing the Squaw Valley sweater
  • 1961 The crown prins Harald from Norway and the rowing team at Balliol University. Sweaters designed by Bitten Eriksen.
  • Bente Eriksen i a popular sweater called Snøtinn. Designed by Bitten Eriksen.

International breakthrough

Bitten had a close collaboration with the major fashion company Bogner and her knitwear was part of their fashion collection in the 1950´s. Her two sons, Marius and Stein Eriksen, were Bitten’s best ambassadors.The demand for her sweaters increased alongside her sons´ rise to fame on the alpine slopes. To celebrate Stein´s strong contribution to promote his mother`s most popular sweaters, we are proud to re-launch her bestseller under the name “Stein”.

  • 1950 Skifashion by firma Bogner. Sweaterdesign Bitten Eriksen
  • Stein Eriksen together with the Bogner family wearing knitwear designed by Bitten Eriksen.
  • 1959 Bogner fashion. Maria Bogner as a model in Bittens sweater is the icing on the cace.
  • 1970`s Stein Eriksen i our Stein sweater - design Bitten Eriksen.
  • 1980 Bitten Eriksen

Marius Eriksen - Alpine champion and flying ace

Marius Eriksen (1922 – 2009) was twice Norwegian champion in alpine skiing and the youngest participant during the World Championships in Zakopane Poland in 1939. He was a Spitfire pilot during World War II but always maintained his love of conveying the joy of skiing in the broadest sense to others.

Courage and adventure

Marius Eriksen had a strong desire for adventure and passionate love for snow and skiing. As a 16-year-old, he qualified for the Norwegian Alpine team during the world championships in Zakopane in 1939. Marius packed his father’s Streamlines skis with him and traveled south.. Skiing was all-consuming and Marius dropped out of school and everyday life in favor of the speed and the excitement of skiing.
  • 1934 Marius Eriksen started his career on a self-made alpine slope at home.
  • 1934 Marius Eriksen started his career on a self-made alpine slope at home.
  • 1940 Marius Eriksen - after the victory in a ski race at Gaustad in Norway.
  • Marius Eriksen. The youngest participant in the Alpine World Ski Championships in Zakopane.

Spitfire pilot and Norwegian slalom champion

World War II put a temporary stop to Marius Eriksen’s skiing career. At only 17 years old, he fled from Norway to England to become a fighter pilot. In 1942, Marius took a seat in his Spitfire as the Royal Air Force’s youngest fighter pilot. In 1947 and 1948, Marius Eriksen became the Norwegian champion in slalom. During the Olympics in Cortina in 1954, he was the coach of the Norwegian women’s team in alpine skiing.

  • 1943 Marius Eriksen was the youngest Spifire pilot in the RAF.
  • 1947 at Voss. Marius Eriksen - Norwegian alpine champion.
  • 1947 Marius Eriksen at full speed in a ski race in Norway.
  • 1948 - Marius and Stein Eriksen in St. Moritz.

Sports fashion and skiing

Marius Eriksen took over the family’s sports business in Oslo in 1950. The store sold sports fashion from the famous Willy Bogner, and the collaboration between the Bogner family and Eriksen continued. Marius Eriksen had a lifelong concern with conveying the joy of skiing and believed it should be available to everyone.
  • 1951 Marius Eriksen in his shop in Oslo, with ski and knitting workshop in the basement.
  • From left Wlly Bogner, Bente and Marius Eriksen on photoshoot for Bogner.
  • 1970 Marius was an outstanding pilot, a passion he kept for life.
  • 1950 Marius wearing his favorite sweater - a gift from his mother when he returned in 1945.
  • 1955 Poster advertising for Streamlines skis.

Stein Eriksen - Norwegian alpinist and Mr. Ski in the USA

Stein Eriksen (1927 – 2015) secured Norway’s first two Olympic medals in alpine skiing when he won gold in giant slalom (GS) and silver in slalom (SL) during the Winter Olympics in 1952. Two years later he won three gold medals during the World Championships in Åre in Sweden. Stein later became known for his elegant ski style under the name “Mr. Ski” and is referred to as “The father of freestyle skiing” in the USA.

The young aspiring alpinist

As a young boy, Stein Eriksen was introduced early to alpine sports. Together with his father, trees were cut down and trails were set up behind the house. There was a lot of play and joy with the friends on the slopes, and from there Stein never looked back. Stein developed into a top alpinist with great ambitions for the future.
  • 1934 Holmenkollen skiklubb. Stein Eriksen to the right.
  • Easter 1945. The young guitar player Stein Eriksen.
  • 1945 Stein is making his first somersault.
  • 1944 Stein Eriksen participated in several illegal ski races in the forests around Oslo.

A sparkling alpine adventure

In 1949, Stein won his first NM gold followed by bronze during the WC in Aspen the following year. 
Stein Eriksen secured Norway’s first two Olympic medals in alpine skiing when he won gold in giant slalom (GS) and silver in slalom (SL) during the Winter Olympics in 1952. Two years later he won three gold medals during the winter – World Championships in Åre in Sweden and a Norwegian alpine star was born.
  • 1951 Stein Eriksen ski racing at Rødkleiva in Oslo.
  • 1950 The Alpine world ski shampionship in Aspen. Stein and Marius Eriksen is representing Norway.
  • 1952 Olympic Winter Games. Stein Eriksen secures Norway's first two Olympic medals in alpine skiing.
  • 1952 Olympic Winter Games. Stein Eriksen won gold in Giant slalom.
  • 1954 The world alpine championship in Åre. Three gold medals.
  • Stein Eriksen Olympic champion in alpine skiing.

Stein Eriksen becomes "Mister ski"

With an Olympic gold and three World Cup golds in his possession, Stein Eriksen crossed the Atlantic and introduced the American people to alpine sports. Every Sunday’s big attraction was when he performed his straight somersault, long before the ski branch “Freestyle” existed.  In the 1980’s, Stein became Director of skiing and front figure for the Deer Valley resort in Utah. With his elegant skiing style, Stein Eriksen eventually became America’s “Mister Ski”.
  • 1959 Aspen Highlands. Stein Eriksen ski school in Aspen Colorado.
  • Aspen - Stein is always skiing in sweaters designed by his mother Bitten.
  • Stein Eriksen style in Aspen.
  • The father of Freestyle skiing.
  • 1968 After Ski with Stein Eriksen in Snowmass Photo Slim Aaron.
  • Mr. Ski is prepearing for a new day at work.

Always look for the perfect line

Streamlines is based on the legacy of the Eriksen family who left their mark in the history of Norwegian alpine skiing and design. With faith in quality, natural materials and timeless design, the family tradition has reemerged. We are proud to introduce knitwear and alpine skis to celebrate Bitten and Marius’ craftmanship.

– Martine Eriksen

Streamlines today

The Streamlines family has grown and 2022 has been an eventful year. Co-founder Jens-Martin Johnsrud, family and friends have stood by and contributed in every imaginable way and in addition our great alpinists have joined the team.

The Streamlines adventure continues

Inspired by the family’s courage, joy of skiing and sense of adventure, we dress in a new made Bitten sweater, strap on today’s Streamlines skis and set off. With an enthusiastic work team and loyal supporters, we set out on new adventures.