In 1935 Bitten and Marius Eriksen started a small family business in Oslo, with quality and craftsmanship at its core. Their two sons, alpine pioneers Marius and Stein Eriksen, rose to fame skiing their father`s handcrafted Streamlines skis and wearing iconic knitwear and anoraks designed by their mother.
We are proud to pass on the family tradition and introduce Streamlines to celebrate their historic craftmanship, with a blend of Norwegian heritage and modern performance.
Streamlines combines tradition and innovation without compromising quality and sustainability.
Inspired by the skiing culture of the Alps, Marius Eriksen senior decided to create Norway´s first authentic alpine skis with steel edges. In 1935 the “Streamlines skis” saw the light of day. The Streamlines skis became a huge success all over the world. and his sons, Marius and Stein, were soon to become loyal ambassadors of the brand.
Bitten Eriksen (1900 – 1996) left her mark on Norwegian skiing and design history. As a ski pioneer she laid the foundation for women in alpine skiing at a time when the sport was still dominated by men. She was a famous Norwegian knitting designer and her timeless patterns from back in the 50´s became very popular in both Europe and the US.
Bitten Eriksen became an excellent designer of knitwear. She designed the first official Norwegian Olympic sweater for the 1956 Winter Olympics in Cortina. Four years later she designed the official Olympic sweater for the Winter Olympics in Squaw valley. She had over 30 knitters working for her and her hand -knitted sweaters soon became a best seller, at home and abroad.
Bitten had a close collaboration with the major fashion company Bogner and her knitwear was part of their fashion collection in the 1950´s. Her two sons, Marius and Stein Eriksen, were Bitten’s best ambassadors.The demand for her sweaters increased alongside her sons´ rise to fame on the alpine slopes. To celebrate Stein´s strong contribution to promote his mother`s most popular sweaters, we are proud to re-launch her bestseller under the name “Stein”.
Marius Eriksen (1922 – 2009) was twice Norwegian champion in alpine skiing and the youngest participant during the World Championships in Zakopane Poland in 1939. He was a Spitfire pilot during World War II but always maintained his love of conveying the joy of skiing in the broadest sense to others.
World War II put a temporary stop to Marius Eriksen’s skiing career. At only 17 years old, he fled from Norway to England to become a fighter pilot. In 1942, Marius took a seat in his Spitfire as the Royal Air Force’s youngest fighter pilot. In 1947 and 1948, Marius Eriksen became the Norwegian champion in slalom. During the Olympics in Cortina in 1954, he was the coach of the Norwegian women’s team in alpine skiing.
Stein Eriksen (1927 – 2015) secured Norway’s first two Olympic medals in alpine skiing when he won gold in giant slalom (GS) and silver in slalom (SL) during the Winter Olympics in 1952. Two years later he won three gold medals during the World Championships in Åre in Sweden. Stein later became known for his elegant ski style under the name “Mr. Ski” and is referred to as “The father of freestyle skiing” in the USA.
Streamlines is based on the legacy of the Eriksen family who left their mark in the history of Norwegian alpine skiing and design. With faith in quality, natural materials and timeless design, the family tradition has reemerged. We are proud to introduce knitwear and alpine skis to celebrate Bitten and Marius’ craftmanship.
– Martine Eriksen
Inspired by the family’s courage, joy of skiing and sense of adventure, we dress in a new made Bitten sweater, strap on today’s Streamlines skis and set off. With an enthusiastic work team and loyal supporters, we set out on new adventures.